BeActive
Digital Design
October 10, 2023
BeActive Website Design
BeActive is a Polish sports equipment rental service specializing in electric bicycles and accessories, with a focus on making outdoor activities accessible to all age groups. The project involved creating a complete digital presence and brand identity that would reflect the company's mission of enabling memorable biking adventures for everyone.
Scope of work
Website design and development, UX optimization, menu presentation, and responsive design for desktop and mobile.
problem
The sports equipment rental market often lacks digital solutions that truly understand diverse user needs. BeActive needed to create an accessible platform that would serve various user groups - from families with children to senior citizens - while maintaining a professional and trustworthy image. The challenge was to design a system that would simplify the rental process while building confidence in potential customers.
solution
We developed a comprehensive digital platform and brand identity that prioritizes user experience while reflecting the company's vibrant, active spirit. The design system employs clear visuals and intuitive navigation, making the rental process straightforward for all user groups.
Primary Persona: Active Family
- Demographics: Parents aged 30-45 with children
- Goals: Quality family time, safe outdoor activities
- Pain Points: Need for child-friendly equipment, concerns about safety
- Motivations: Creating memories, healthy lifestyle
Secondary Persona: Active Senior
- Demographics: Adults 60+
- Goals: Maintaining active lifestyle, overcoming physical limitations
- Pain Points: Physical endurance, tech accessibility
- Motivations: Independence, social connection
User Flow for Conversion
- Landing Page Entry
- Clear value proposition
- Featured equipment categories
- Trust indicators (reviews, safety certifications)
- Equipment Selection
- Filtered search options
- Clear pricing
- Equipment specifications
- Availability calendar
- Booking Process
- Simplified form
- Clear terms and conditions
- Multiple payment options
- Booking confirmation
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Market Analysis Key Differentiators:
- Focus on electric bikes and family-friendly equipment
- Comprehensive digital presence
- Strong emphasis on safety and accessibility
- Clear, user-friendly booking process
Brand Strategy The visual identity reflects BeActive's core values:
- Accessibility
- Family-friendly atmosphere
- Adventure and exploration
- Safety and reliability
Visual Identity
- Modern, clean design system
- Vibrant color palette
- Action-oriented photography
- Consistent branding across all touchpoints
Marketing Materials
- Branded bicycle stickers with contact information
- Billboard and city advertisements
- Custom t-shirt designs
- Instagram content strategy focusing on local adventures
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This project represents a pivotal moment in my professional journey, where I successfully combined user-centered design principles with compelling brand storytelling. Through carefully analyzing user needs and implementing strategic solutions, I created a digital platform that transforms the bike rental experience from a simple transaction into an engaging journey. I designed a streamlined booking process and implemented transparent communication patterns that established a foundation of trust with users. By integrating inspiring content and local adventure stories, I expanded the platform beyond its functional role to become a valuable resource for cycling enthusiasts. The cohesive brand experience I maintained across digital and physical touchpoints reinforces BeActive's position as a trusted partner in outdoor activities. As both owner and designer, I'm particularly proud of this holistic approach that not only enhances the customer experience but also sets a new standard for sports equipment rental services, proving that thoughtful design can make adventure accessible to everyone.
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